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UAB Launches Degree in Esports Performance Management

Students engaged in Esports Performance Management training at UAB

News Summary

The University of Alabama at Birmingham will introduce a Bachelor’s degree in Esports Performance Management and Coaching in the fall semester. This makes UAB the first university in Alabama to offer a dedicated program in the growing esports field. The curriculum focuses on health, wellness, and coaching skills specific to esports, building on UAB’s existing resources in kinesiology. With plans for an esports team and elective courses in related subjects, the program aims to prepare graduates for various career opportunities in the esports industry.

Birmingham, AL – The University of Alabama at Birmingham (UAB) is set to launch a groundbreaking Bachelor’s degree in Esports Performance Management and Coaching starting in the upcoming fall semester. This new program positions UAB as the first university in Alabama to offer an academic curriculum dedicated to the rapidly expanding field of esports.

Teresa Taber Doughty, the dean of the School of Education and Human Sciences, highlights the importance of preparing students for careers in esports through an academic lens. This initiative will also involve the establishment of a formal esports team and the necessary infrastructure on campus to support students and foster a competitive environment.

Prior to this announcement, UAB introduced an introductory class on digital gaming that quickly reached full enrollment. This class will now serve as a core course within the new bachelor’s program. Currently, UAB offers a graduate certificate in esports, with plans for an undergraduate certificate to follow.

The curriculum for the new program will focus on essential skills and knowledge specific to esports athletes’ health and wellness. It aims to tackle various factors such as stamina, nutrition, and overall physical fitness essential for gamers. Courses will teach students how to maintain alertness and enhance hand-eye coordination during extended gaming periods, emphasizing the physical demands of esports.

UAB’s existing expertise in kinesiology ensures that the faculty can offer strong support for esports-related courses. With the job market for esports coaching and related careers on the rise, the program prepares students with foundational coaching techniques and concepts related to physical education and motor development.

Students will have the opportunity to take elective courses in areas such as sports economics, marketing, and sports commentary. These electives will aim to enrich students’ understanding of the business and communication aspects of sports within the esports industry. Graduates of the program may find job opportunities in various sectors, including direct coaching roles, or further their education in fields related to physical therapy, neuroscience, or artificial intelligence.

As acceptance of esports as a legitimate career option grows among parents and school counselors, UAB’s program reflects a broader shift in societal perceptions about esports. This pioneering effort is being supported by students actively engaged in esports through the university’s existing esports team and the student organization, Good Games UAB, which is dedicated to both esports and tabletop gaming.

UAB encourages interested students to reach out for further information on undergraduate and graduate opportunities. Recruitment inquiries can be directed to Caran Kennedy for undergraduates, while inquiries related to graduate-level studies can be sent to Mary Frances Lembke.

The introduction of the Esports Performance Management and Coaching program at UAB signifies a milestone in Alabama’s educational landscape, ensuring that students are well-prepared to enter a burgeoning field that continues to attract a growing audience and increasing professional recognition.

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STAFF HERE BIRMINGHAM WRITER
Author: STAFF HERE BIRMINGHAM WRITER

The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.

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