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Alabama Goodwill Hosts Fashion Event ‘Reclaimed’

Models showcasing thrifted fashion on the runway at the Reclaimed event

Birmingham, Alabama, July 26, 2025

News Summary

Alabama Goodwill is set to host ‘Reclaimed,’ a unique fashion event focusing on thrifted fashion, local talent, and sustainability. The event will showcase curated looks from Goodwill stores while highlighting the environmental impact of the fast fashion industry. Local models will participate, alongside upcycle designers like Daniel Grier. Attendees will support community initiatives, as proceeds contribute to job training and services in Alabama. The event also marks a farewell for CEO Dave Wells, who is retiring.

Birmingham, Alabama – Alabama Goodwill will host a distinctive fashion event titled “Reclaimed” on Tuesday, August 26, at Workplay. This event will spotlight thrifted fashion, local talent, and a commitment to sustainability and community impact.

A key issue addressed at “Reclaimed” is the alarming amount of clothing that ends up in landfills each year. Millions of pounds of clothing, many items only worn a handful of times, are discarded due to the fast fashion industry and the ease of one-click purchases online. “Reclaimed” aims to shed light on this growing problem while promoting creative and conscious fashion choices.

The fashion show will showcase local models wearing curated looks sourced from Alabama Goodwill stores. This initiative not only highlights the value of thrifted fashion but also emphasizes the benefits of reusing and recycling clothing. Additionally, the event will feature contributions from local upcycle designers, including Daniel Grier of Splashed by DKG, known for his innovative approaches to fashion refurbishment.

The runway will present a diverse range of styles, from upcycled denim pieces to reimagined vintage gowns. This variety stresses the versatility and appeal of thrifted and upcycled clothing while advocating for sustainable practices within the fashion industry. Alabama Goodwill has issued a call for local upcycle designers and models to join the show, further fostering community involvement and creativity.

Another notable aspect of the “Reclaimed” event is its role as a farewell celebration for CEO Dave Wells, who is retiring after significant contributions to Goodwill’s mission. The new CEO, Dr. DeWayne Cuffie, is set to take over, promising to uphold and advance Goodwill’s commitment to workforce development and community support.

Purchases made at Alabama Goodwill stores directly contribute to local job training facilities, employment programs, and various community services across Alabama. By supporting the event, attendees also contribute to these essential local initiatives aimed at providing second chances and fostering community transformation.

Businesses interested in aligning with this cause can explore sponsorship and partnership opportunities available through the event. Tickets are on sale for those wanting to join in a night of sustainable fashion while supporting local initiatives.

Background Information

The “Reclaimed” fashion show highlights the ongoing environmental issues related to the fast fashion industry and the importance of sustainability. Fast fashion accounts for a significant portion of global waste, with millions of garments thrown away each year, creating a call to action for more sustainable alternatives. Alabama Goodwill seeks to harness this momentum through “Reclaimed” by showcasing the creativity inherent in thrift fashion while also reinforcing the value of community support.

By merging fashion with philanthropy, Alabama Goodwill aims to inspire the community while advocating for responsible consumption. They encourage everyone to think twice about their fashion choices, thereby contributing to a positive impact on the environment.

FAQ

What is the “Reclaimed” thrift fashion show?

The “Reclaimed” thrift fashion show is an event hosted by Alabama Goodwill showcasing thrifted fashion and local talent, emphasizing sustainability and the impact of community support.

When and where will the event take place?

The event will take place on Tuesday, August 26, at Workplay in Birmingham, Alabama.

How does the event benefit the community?

Proceeds from purchases at Alabama Goodwill stores support local job training, employment programs, and community services in Alabama, contributing to positive community transformation.

Can local designers and models participate in the show?

Yes, Alabama Goodwill is inviting local upcycle designers and models to participate in the show.

How can businesses support the event?

Businesses can explore sponsorship and partnership opportunities to support the event and its mission.

Key Features of the “Reclaimed” Event

Feature Description
Event Name Reclaimed
Date & Location August 26, at Workplay in Birmingham, Alabama
Focus Sustainability and community impact through thrifted fashion
Highlights Local models showcasing curated thrifted looks
Designer Participation Includes upcycle designers like Daniel Grier
Community Support Proceeds support local job training and community services
Ticket Sales Available for those wishing to attend

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STAFF HERE BIRMINGHAM WRITER
Author: STAFF HERE BIRMINGHAM WRITER

The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.

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