Birmingham, Alabama, August 2, 2025
News Summary
The Greater Birmingham Convention and Visitors Bureau has formed a two-year partnership with Birmingham City Football Club to promote tourism in Birmingham, Alabama. The collaboration aims to enhance the city’s profile internationally, utilizing the shared name and cultural ties with Birmingham, England. The partnership includes displaying the GBCVB logo on BCFC jerseys and promoting Birmingham attractions at the stadium, along with initiatives to connect with fans and increase tourism.
Birmingham, Alabama – The Greater Birmingham Convention and Visitors Bureau (GBCVB) has signed a significant two-year financial partnership with the Birmingham City Football Club (BCFC) to promote tourism in Birmingham, Alabama, on an international scale. This collaboration seeks to leverage the shared name and cultural ties between Birmingham, Alabama, and Birmingham, England, aiming to draw international visitors and enhance the city’s profile abroad.
As part of this partnership, the GBCVB logo will be prominently displayed on the back of BCFC game jerseys, while advertising signage featuring attractive images of Birmingham, Alabama, will be placed throughout the BCFC stadium. This agreement, which commenced toward the end of the current football season (2024-2025), is designed to maximize promotional opportunities and strengthen Birmingham, Alabama’s image globally.
The GBCVB specifically views this partnership as an opportunity to spark increased awareness of Birmingham, Alabama, as a travel destination. Representing a strategic move, GBCVB’s vice president of sports sales & marketing highlighted the organic discovery of commonalities between the two cities, ultimately paving the way for this collaboration. With BCFC’s robust global fan base, the partnership provides a unique platform to showcase Birmingham, Alabama, and attract tourists.
John Oros, GBCVB President and CEO, expressed enthusiasm about telling Birmingham, Alabama’s story to an international audience. He noted the significance of building new relationships through sports tourism, which can create substantial economic benefits. Similarly, Jeremy Dale, the CEO of BCFC, stressed the alignment of visions between the two organizations and the initiative to enhance fan engagement in America, recognizing the opportunity to connect with American supporters.
In addition to jersey visibility and signage, several initiatives are planned to strengthen the partnership. This includes offering experiences for GBCVB clients to attend games in Birmingham, England, along with promotional content that will actively highlight the attractions of Birmingham, Alabama. A recent creative promotion featured BCFC players wrestling with Southern American slang, which garnered an impressive 5.3 million social media impressions – illustrating the potent combination of sports and culture in engaging audiences.
Looking ahead, potential plans may involve staging an exhibition match between Birmingham City FC and the local Birmingham Legion Football Club during a planned East Coast tour of the United States. Furthermore, Delta Airlines has also entered into a partnership with BCFC, enhancing the connectivity of the club to American interests and further amplifying tourism possibilities.
The BCFC ownership has been broadened to include NFL legend Tom Brady, which is expected to boost the club’s appeal within the U.S. market, adding another layer of interest for potential tourists. By highlighting their shared cultural heritage, GBCVB and BCFC are committed to inviting international visitors to explore all that Birmingham, Alabama, has to offer, thus enriching both communities.
FAQs
What is the purpose of the partnership between GBCVB and BCFC?
The partnership aims to promote Birmingham, Alabama, internationally, leveraging the similarities between Birmingham, Alabama, and Birmingham, England, to draw tourism and enhance global awareness.
When does the partnership between GBCVB and BCFC start?
The partnership began near the end of the current 2024-2025 football season.
What promotional activities are planned as part of this partnership?
Activities include the display of the GBCVB logo on BCFC game jerseys, advertising signage at the BCFC stadium, promotional content showcasing Birmingham, Alabama, and opportunities for GBCVB clients to attend games in Birmingham, England.
How does BCFC’s global fan base benefit Birmingham, Alabama?
BCFC’s significant global fan base offers a substantial platform for promoting Birmingham, Alabama, as a travel destination, thus attracting international visitors and potentially boosting local tourism.
Who is involved in this partnership?
The partnership involves the Greater Birmingham Convention and Visitors Bureau, Birmingham City Football Club, and Delta Airlines as a supporter.
Are there any future events planned related to this partnership?
Potential future events may include an exhibition match between Birmingham City FC and Birmingham Legion Football Club during an East Coast tour of the U.S.
| Feature | Details |
|---|---|
| Partnership Duration | Two years |
| Initial Agreement | Started toward the end of the 2024-2025 football season |
| Main Promotional Element | GBCVB logo on BCFC game jerseys |
| Advertising Strategy | Signage around BCFC stadium |
| Engagement Initiatives | Opportunities for GBCVB clients to attend games in England |
| Social Media Impact | 5.3 million impressions from creative promotions |
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Additional Resources
- Business Alabama
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