Birmingham, August 8, 2025
News Summary
Southeastern Salvage has opened its new store at the historic Golden Flake Factory in Birmingham, offering a vast selection of home decor and appliances. The store spans over 135,000 square feet and brings new job opportunities to the community. This site marks a transformation from its previous production role, preserving historical elements while creating a vibrant shopping destination for local residents.
Birmingham Welcomes Southeastern Salvage’s New Store at the Historic Golden Flake Factory
Birmingham is buzzing with excitement as Southeastern Salvage has officially opened its expanded store at the historic Golden Flake Factory. The grand opening took place on August 4, heralding a new chapter for both the company and this iconic location. Situated at 1 Golden Flake Drive in North Titusville, the revamped site is now a vibrant shopping destination, much to the delight of local residents.
More Space, More Options
One of the most exciting aspects of this new store is its size. Spanning an impressive 135,000 square feet of interior space and over 66,000 square feet of exterior space, it more than doubles the size of Southeastern Salvage’s previous store in Irondale. This expanded space allows the store to offer a more diverse selection of products than ever before.
Shoppers can explore over 150 appliances, stylish kitchen cabinets, outdoor planters, and a treasure trove of home decor items. For those looking for the perfect area rug, you’ll find nearly 5,000 rugs in stock, including exquisite hand-knotted New Zealand wool options and trendy cowhide varieties—all available at competitive prices.
A Local Landmark Transformed
The Golden Flake Factory has been a cherished part of Birmingham history, previously known for producing the beloved potato chips. Although production ceased in June 2023, the building’s legacy lives on through this renovation. Southeastern Salvage acquired the entire 36-acre campus for $6 million, transforming it into a fresh shopping experience while retaining iconic features from its past. Elements such as a clown-painted trailer and the classic Golden Flake clock have been carefully preserved, serving as a nod to its rich history.
New Opportunities for the Community
This new location means not just more shopping options; it also brings job opportunities to the Birmingham area. Southeastern Salvage has welcomed an additional 15 employees to the Birmingham store team, increasing their workforce to 35 people. General Manager Sheree Ross has expressed enthusiasm about the potential for new opportunities in the community, highlighting plans to rent out additional buildings on the campus as well.
As Southeastern Salvage continues to grow, there is also a plan in place to relocate their long-standing Irondale store to this new site in 2024, further solidifying the store’s long-term commitment to Birmingham.
Shopping Hours
The store is open with convenient hours: Monday through Friday from 9 a.m. to 6 p.m., Saturdays from 8 a.m. to 6 p.m., and Sundays from noon to 6 p.m.. With such a wide range of products and ample shopping hours, this location is poised to become a favorite spot for locals and visitors alike.
Community Reactions
Local residents have shown tremendous support and excitement for the new shopping venue, recognizing it as a great opportunity for the Titusville neighborhood. It’s a new lease on life for a historical site, promising both economic growth and community engagement.
FAQs
What is the new location of Southeastern Salvage?
The new store is located at 1 Golden Flake Drive in North Titusville, Birmingham, at the redeveloped Golden Flake Factory.
When did the new store open?
The store officially opened on August 4, 2023.
How big is the new Southeastern Salvage store?
The store features over 135,000 square feet of interior space and over 66,000 square feet of exterior space.
What products does Southeastern Salvage offer?
Southeastern Salvage specializes in home decor and building materials, with offerings including over 150 appliances, kitchen cabinets, outdoor planters, and around 5,000 rugs.
What are the store hours?
Store hours are Monday to Friday from 9 a.m. to 6 p.m., Saturday from 8 a.m. to 6 p.m., and Sunday from noon to 6 p.m.
Key Features of Southeastern Salvage’s New Store
| Feature | Details |
|---|---|
| Location | 1 Golden Flake Drive, North Titusville, Birmingham |
| Opening Date | August 4, 2023 |
| Store Size | 135,000 sq. ft. interior, 66,000 sq. ft. exterior |
| Products Offered | 150 appliances, kitchen cabinets, outdoor planters, 5,000 rugs |
| Job Creation | 15 new employees hired |
| Store Hours | Mon-Fri 9 a.m. – 6 p.m., Sat 8 a.m. – 6 p.m., Sun 12 p.m. – 6 p.m. |
Deeper Dive: News & Info About This Topic
HERE Resources
Southeastern Salvage Opens New Store in Birmingham
Birmingham Welcomes Over 50 New Businesses by 2025
Birmingham Metro Welcomes New Businesses and Developments
Birmingham Welcomes New Eateries and Projects Amid Business Changes
Additional Resources
- Bham Now: Southeastern Salvage Opens New Location
- AL.com: Southeastern Salvage Opens Its Biggest Store
- ABC3340: Revitalization Gives Former Golden Flake Factory a Second Chance
- Yellowhammer News: Golden Flake Factory Site Purchased
- Wikipedia: Golden Flake
Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
