Birmingham, August 23, 2025
News Summary
Pizza lovers in Birmingham have reason to celebrate as the German chain L’Osteria has acquired a majority stake in Pizza Pilgrims. This acquisition enables Pizza Pilgrims to open its first restaurant in Birmingham this November, with plans for further expansions including a unique Italian-style disco bar in London’s King’s Cross. The collaboration aims to enhance ingredient sourcing while maintaining the quality that the restaurant is known for, paving the way for future growth across Europe.
Birmingham Welcomes Pizza Pilgrims as L’Osteria Expands
Exciting news for pizza lovers in Birmingham! The popular German pizza and pasta chain, L’Osteria, has added a majority stake in the Pizza Pilgrims restaurant group to its portfolio this month. This acquisition marks a significant step for both brands, with Pizza Pilgrims gearing up to open its very first restaurant in Birmingham at the beginning of November.
Paving the Way for New Additions
This Birmingham location isn’t the only new establishment in the pipeline. Following Birmingham, Pizza Pilgrims plans to open another restaurant in London’s King’s Cross, which will feature an Italian-style “disco bar” in its basement. This is sure to create an exciting dining experience that mixes delicious food with a lively atmosphere.
Expansion Plans Across Europe
The Elliot brothers, who founded Pizza Pilgrims, have clear ambitions for the future. With the backing of L’Osteria and an investment fund known for its support of culinary ventures, they are looking towards further expansion into Europe. They recently received the prestigious Restaurateur of the Year – Group award at the Cateys, signaling that they are on the path to success with their innovative approach to pizza.
About L’Osteria
L’Osteria has been making its mark since it was founded in Nuremberg, Germany, back in 1999. Renowned for their impressive 45cm pizzas, the chain has built a strong presence with over 200 restaurants across 10 European countries. With this acquisition, Pizza Pilgrims can leverage L’Osteria’s extensive network to propel its growth.
Advancements in Ingredient Sourcing
With this new partnership, Pizza Pilgrims will have enhanced purchasing power when it comes to sourcing ingredients. This means they can continue to guarantee the freshness of their ingredients, including their beloved daily-made mozzarella. The brothers reassured their customers that while they are expanding their purchasing capabilities, the quality and authenticity of their key ingredients, especially their cheese, will remain unchanged. This commitment to quality is sure to be a relief to their loyal fans.
Focus on Sustainable Growth
The acquisition allows both companies to prioritize a controlled and sensible growth approach. They plan to avoid the pressures that often accompany rapid expansion, focusing instead on sustainability and ensuring that each new location maintains the quality and authenticity Pizza Pilgrims is known for.
An Opportunity for Neapolitan Pizza
The European market presents an exciting opportunity for Neapolitan pizza, particularly outside of Italy. As more people crave authentic Italian cuisine, the team behind Pizza Pilgrims is well-positioned to meet this demand, bringing their unique style and flavors to new locations.
What’s Next for Pizza Pilgrims?
As the team gears up for the launch in Birmingham and their future ventures in London and beyond, pizza lovers can keep an eye out for what’s to come. With a focus on delicious food, a positive dining atmosphere, and quality ingredients, Pizza Pilgrims is set to take the UK by storm!
FAQs
When will Pizza Pilgrims open in Birmingham?
Pizza Pilgrims is set to open its first restaurant in Birmingham at the beginning of November.
What new features will the King’s Cross location have?
The new site in King’s Cross will include an Italian-style disco bar located in its basement.
How many locations does Pizza Pilgrims currently operate?
Pizza Pilgrims currently operates 26 locations across the UK.
Who supports the acquisition of Pizza Pilgrims by L’Osteria?
The acquisition is supported by the investment fund McWin.
Key Features at a Glance
| Feature | Details |
|---|---|
| New Birmingham Restaurant | Opening at the beginning of November |
| London King’s Cross Location | Will feature an Italian-style disco bar |
| Current Locations | 26 locations across the UK |
| L’Osteria Background | Founded in 1999, operates over 200 restaurants in 10 countries |
| Support for Acquisition | Investment fund McWin |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- The Caterer: Pizza Pilgrims Confirms November Birmingham Opening
- Food Service Equipment Journal: Pizza Pilgrims Secures Major Investment
- Food Service Equipment Journal: UK Pizza Groups Among Top Artisan Chains
- Time Out: Best UK Pizza Chains
- Wikipedia: Pizza
Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
