Birmingham, AL, September 30, 2025
News Summary
Birmingham’s commercial landscape is vibrant with several new business openings, including Habaneros Mexican Grill, Marshalls, and Stone Hollow Farmstead. Meanwhile, Orange Theory will be closing its location on 20th St S. The mix of new establishments and relocations emphasizes the city’s growing economy and diverse offerings for dining, retail, and services.
Birmingham is experiencing an exciting wave of new business openings as several establishments have launched recently, while one has announced its closure. These developments illustrate a vibrant commercial landscape in the area with diverse options for dining, retail, and services.
On September 21, Habaneros Mexican Grill reopened at a new location on Montgomery Highway within the Centre at Riverchase development. The eatery is conveniently situated across from Hoover City Hall, signaling a strategic move to attract more customers in a bustling part of the city.
In addition to Habaneros, Marshalls has opened a new location in Oneonta, marking the 12th Marshalls store in Alabama and the fourth within the Birmingham Metro area. This expansion underscores the retailer’s commitment to serving a growing customer base with a wide range of merchandise at competitive prices.
Another new addition to the Birmingham scene is Stone Hollow Farmstead, which has launched its second Birmingham-area retail location known as Stone Hollow Farmstead Of Earth & Home. This outlet is located in Homewood and offers a curated selection of heirloom goods, seasonal provisions, and fresh blooms in collaboration with Tracey Barrett Interiors. This innovative partnership aims at enhancing the shopping experience by providing customers with unique and quality local products.
For those with a sweet tooth, Bamboo on 2nd is introducing a new dessert lounge concept called Nightcap. This establishment is conveniently located just across the street, and it is designed to cater to post-dinner dining demands, creating an inviting atmosphere for customers to relax and indulge.
Adding to the diverse culinary offerings, The Chaat Room is set to open in The Village at Brock’s Gap in Hoover. The new restaurant specializes in Indian-fusion cuisine and occupies a spacious 2,800-square-foot area, promising to add a unique flavor to the local dining scene.
But not all news is positive; Orange Theory’s location on 20th St S is closing and will merge with the Vestavia Hills location. This transition will take effect after the last class on October 23, and memberships will automatically transfer, ensuring minimal disruption for the clientele.
Meanwhile, Encore Rouge, renowned for its Southern and Cajun-inspired comfort food, is relocating from Southside to a more prominent 3,200-square-foot space in downtown Birmingham’s Two North Twentieth building. This relocation aims to enhance visibility and accessibility for its patrons.
The recent mix of business openings and relocations, combined with the closure of a staple fitness location, reflects the dynamic nature of Birmingham’s economy. New businesses contribute to a thriving community atmosphere, diversifying local options and driving economic growth.
Key Features of New Businesses in Birmingham
| Business | Type | Location | Details |
|---|---|---|---|
| Habaneros Mexican Grill | Restaurant | Montgomery Highway, Centre at Riverchase | Reopened on September 21 |
| Marshalls | Retail | Oneonta | 12th store in Alabama, 4th in Metro |
| Stone Hollow Farmstead Of Earth & Home | Retail | Homewood | Heirloom goods, seasonal provisions, and blooms |
| Bamboo on 2nd (Nightcap) | Dessert Lounge | Across the street | Catering to post-dinner dining demands |
| The Chaat Room | Restaurant | The Village at Brock’s Gap, Hoover | Indian-fusion cuisine in a 2,800 sq ft space |
| Encore Rouge | Restaurant | Two North Twentieth, Downtown Birmingham | Relocating from Southside to a 3,200 sq ft space |
| Orange Theory | Fitness | 20th St S | Closing and merging with Vestavia Hills location |
FAQ
When did Habaneros Mexican Grill reopen its new location?
Habaneros Mexican Grill reopened at a new location on September 21.
How many Marshalls locations are there in Alabama?
Marshalls has opened a new location in Oneonta, marking the 12th Marshalls in Alabama.
What is unique about Stone Hollow Farmstead Of Earth & Home?
Stone Hollow Farmstead has launched a second Birmingham-area retail location featuring heirloom goods, seasonal provisions, and fresh blooms.
What is Nightcap by Bamboo on 2nd?
Nightcap is a new dessert lounge concept introduced by Bamboo on 2nd, located just across the street.
What type of cuisine will The Chaat Room serve?
The Chaat Room is specializing in Indian-fusion cuisine and is set to open in The Village at Brock’s Gap in Hoover.
Where is Encore Rouge relocating?
Encore Rouge is relocating from Southside to a 3,200-square-foot space in downtown Birmingham’s Two North Twentieth building.
What is happening to the Orange Theory on 20th St S?
Orange Theory’s location on 20th St S is closing and merging with the Vestavia Hills location.
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Additional Resources
- Bham Now: 6 New Businesses & 1 Closure
- AL.com: 17 Businesses Coming to Birmingham Area
- Bham Now: 50 Birmingham Businesses Opened in 2025
- Encyclopedia Britannica: Birmingham
- Google Search: Birmingham Business News
Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
