Birmingham, October 7, 2025
News Summary
Luckie Marketing Agency in Birmingham announces Scott Gelber as the new CEO, succeeding John Gardner. With 25 years at Merkley+Partners, Gelber aims to enhance the agency’s creativity and adapt to industry changes. His vision focuses on leveraging creative independence for strategic growth.
Exciting Leadership Change at Luckie Marketing Agency in Birmingham
Birmingham is buzzing with exciting news as the renowned marketing agency, Luckie, has officially announced the appointment of Scott Gelber as its new Chief Executive Officer. This marks a significant transition for the agency, as Gelber takes the helm from John Gardner, who previously served as CEO. With Gelber’s extensive experience and innovative mindset, Luckie is poised for a bright future in a rapidly changing marketing landscape.
A Journey of Success at Merkley+Partners
Scott Gelber joins Luckie after an impressive 25-year career at Merkley+Partners, a well-known Omnicom agency based in New York. During his time there, he ascended to the role of president and chief digital officer. Gelber was instrumental in driving remarkable growth for the agency, doubling the size of its media client base and significantly boosting revenue in the healthcare sector. His impressive portfolio includes collaborations with high-profile brands such as Mercedes Benz, AstraZeneca, Novartis, Pfizer, Citi, White Castle, Florida’s Natural, and BIC. This experience positions him uniquely to lead Luckie into a new chapter of creativity and strategic growth.
The Vision for Luckie’s Future
As Gelber takes on this crucial leadership role, he aims to enhance Luckie’s creative capabilities while steering the agency toward meaningful changes that benefit clients. His vision includes leveraging Luckie’s creative independence to foster innovative work and strategic growth, keeping pace with the fast-evolving marketing industry. The importance of this leadership transition cannot be overstated, particularly as marketing faces increasingly complex challenges, and Gelber’s track record of business-changing results will be invaluable in navigating these hurdles.
A Rich Legacy of Service
Luckie has a rich history, having been founded in 1953. Over the decades, it has grown into a key player in the marketing world, boasting a client roster that includes notable organizations such as Regions Bank, Blue Cross Blue Shield of Alabama, Alabama Power, and Southern Research. With offices in Birmingham and Atlanta, the agency continues to serve its clients with a strong commitment to delivering impactful marketing solutions.
Looking Ahead
Tom Luckie, the Board Chairman, recognizes the importance of Gelber’s innovative leadership in helping the agency adapt to swift industry changes. As Luckie enters this new era under Scott Gelber’s stewardship, the agency looks forward to exploring new opportunities and pushing the creative envelope to meet the needs of clients across various sectors.
With these exciting developments, Luckie stands ready to embark on a new chapter, utilizing Scott Gelber’s vast experience to enhance its offerings and continue delivering exceptional results for its clients.
Frequently Asked Questions
Who is the new CEO of Luckie Marketing Agency?
Luckie has named Scott Gelber as its new Chief Executive Officer, succeeding John Gardner.
What is Scott Gelber’s previous experience?
Gelber joins Luckie after a 25-year career at Merkley+Partners, where he reached the role of president and chief digital officer.
What achievements did Gelber accomplish at Merkley+Partners?
During his time at Merkley+Partners, Gelber oversaw significant growth, including a doubling of media client size and increased healthcare sector revenue.
What brands has Gelber worked with?
He has worked with several high-profile brands such as Mercedes Benz, AstraZeneca, Novartis, Pfizer, Citi, White Castle, Florida’s Natural, and BIC.
What is Luckie Marketing Agency known for?
Founded in 1953, Luckie has a client roster that includes Regions Bank, Blue Cross Blue Shield of Alabama, Alabama Power, Southern Research, and others.
Where are Luckie’s offices located?
Luckie has offices in Birmingham and Atlanta.
What is Gelber’s vision for Luckie?
Gelber aims to enhance Luckie’s creative capabilities while driving meaningful change for clients, leveraging the agency’s creative independence.
Deeper Dive: News & Info About This Topic
HERE Resources
Birmingham Launches New Advertising Series
Additional Resources
- AL.com: New CEO at Luckie Marketing
- Business Alabama: John Gardner’s Transition
- PR Newswire: Luckie Leadership Change
- AL.com: Luckie Acquires Atlanta Agency
- AL.com: John Gardner’s New Role
- Wikipedia: Luckie (advertising agency)
- Google Search: Luckie Marketing Agency
- Google Scholar: Luckie Marketing Agency
- Encyclopedia Britannica: Marketing Agencies
- Google News: Luckie Marketing Agency
Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
