News Summary
The Orvis Company plans to close 31 retail locations and 5 outlets in the U.S. by early 2026 due to economic pressures and tariffs. The decision aims to refocus on core strengths in fly fishing and upland hunting, while also reducing product assortment. Founded in 1856, Orvis seeks to adapt its operations following a recent workforce reduction. Although specific closure locations are unannounced, the company remains dedicated to enhancing the outdoor experience for its customers.
Vermont – The Orvis Company, one of the nation’s oldest outdoor retailers, is planning to close 31 stores and 5 outlets across the United States by early 2026. This significant decision comes as the company grapples with ongoing economic challenges, particularly an “unprecedented tariff landscape” that has impacted its business model.
Orvis President Simon Perkins noted that the tariffs imposed during the Trump administration forced the company to reevaluate its operations and adjust its business strategy accordingly. As part of a plan to “rescale the business,” Orvis will concentrate on its core strengths in fly fishing and upland hunting.
While the specific locations of the upcoming store closures have not yet been revealed, Orvis currently operates around 70 retail locations throughout the United States, including two in Alabama—one in Birmingham at The Summit and another in Huntsville at Bridge Street Town Centre. The planned closures are expected to affect a portion of Orvis’s workforce, which consists of approximately 1,500 employees.
Strategic Business Changes
In addition to the store closures, Orvis has announced that its product assortment will be reduced, although the company will continue to operate in lifestyle apparel. The company’s focus on quality gear and apparel will remain intact, as will its Orvis Adventures business, which offers lodging and guide services for those engaged in outdoor activities.
Historical Background
Founded in 1856 by Charles F. Orvis, the company has a long history of serving outdoor enthusiasts. It has been privately owned by the Perkins family since 1965. Over the years, Orvis has expanded its product line to include sportswear, fine gifts, home furnishings, luggage, and travel accessories.
Orvis has made several adjustments in recent years to address economic pressures, including a workforce reduction of 8% last year. This was part of initial efforts to downsize and adapt to changing market conditions. The company has also recently canceled its famed catalog and started tightening its product offerings to better align with its commitment to innovation and conservation.
Future Focus
As it moves forward, Orvis aims to sharpen its focus back to its roots in fly fishing and wingshooting, striving to serve its angling and upland communities effectively while working to protect wild places. The company’s decision to reduce its mass market offerings comes with plans for a renewed emphasis on catering to its core customer base and enhancing the experience of outdoor enthusiasts.
In summary, the Orvis Company’s announcement of store closures and strategic business focuses reflect ongoing economic challenges and a thoughtful response to shifting market dynamics. While the retailer’s future may involve downsizing in certain areas, it remains committed to maintaining a strong presence in the fishing and hunting markets.
Deeper Dive: News & Info About This Topic
- AL.com: Major outdoor retailer closing dozens of locations
- Wikipedia: Outdoor retail
- MassLive: Major retail chain closes dozens of stores
- Google Search: Orvis store closures
- Retail Dive: Tariffs force more Orvis store closures
- Google Scholar: Orvis retail
- Fox Business: Iconic 169-year-old retailer shutter 36 locations
- Encyclopedia Britannica: Orvis
- MLive: Major outdoor retailer to close dozens of locations
- Google News: Outdoor retailer closure
Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
