Birmingham, AL, October 18, 2025
News Summary
In Birmingham, Alabama, Red Mountain Retail hosted a special dinner for local charities, unveiling their new ‘Quarter of Giving’ initiative dedicated to breast cancer awareness, local nonprofit support, and food assistance. The initiative aims to make a significant impact in the community, continuing the legacy of philanthropy ingrained in the company for over 80 years. Partner organizations are working together to uplift families in need, furthering the spirit of compassion and community support in the region.
Birmingham Welcomes Red Mountain Retail’s “Quarter of Giving” Initiative
In the vibrant city of Birmingham, Alabama, a heartwarming event recently unfolded as Red Mountain Retail, a leading retailer and Ashley Furniture licensee in Alabama, hosted a special dinner for local charities. This gathering was all about celebrating partnerships and shining a spotlight on the incredible philanthropic impacts that are being made in the community.
The highlight of the evening was the introduction of Red Mountain Retail’s new initiative, the “Quarter of Giving”. Set to take place in the fourth quarter of 2025, this program is a testament to the company’s unwavering commitment to uplifting the community shoulder-to-shoulder with local nonprofits.
Focusing on Key Causes
The “Quarter of Giving” is dedicated to three vital causes: breast cancer awareness, providing financial support for local non-profits, and delivering food assistance through an annual program known as the Basket Brigade.
In an inspiring backstory, the Basket Brigade was founded 29 years ago by Woody Marks and his mother, intending to deliver holiday dinners to families who may be facing hardships. Today, it continues to be a beacon of hope and support for many during the holiday season.
Making a Difference Together
Red Mountain Retail operates 10 Ashley locations throughout Alabama, covering major cities like Birmingham, Hoover, Huntsville, and more. This reach allows them to have a substantial impact through their charitable initiatives.
This year’s partner organizations for the Quarter of Giving include notable names such as Forge Breast Cancer Survivor Center, Christian Service Mission in Birmingham, Manna House in Huntsville, Tuscaloosa’s One Place, 12 Bushels in Scottsboro, and Cullman Caring for Kids. These partnerships work collaboratively to ensure the needy are supported through a variety of services.
According to reports, the Basket Brigade has made a significant impact this year, helping provide food baskets to over 5,200 families across Alabama. Each basket represents not just food, but the spirit of community and teamwork that echoes the shared belief in making life better for those who require assistance.
Community Representatives Unite
During the dinner, representatives from each partner organization came together to discuss their contributions and highlight the differences they make in the lives of those in need.
One notable aspect shared by attendees was the immense gratitude felt for inclusion in the Quarter of Giving and the supportive financial aid offered for Alabama breast cancer patients, ensuring that those dealing with such challenges feel seen and cared for in their community.
A Legacy of Philanthropy
Red Mountain Retail’s dedication to philanthropy is deeply rooted in its rich 80-year history. This legacy began with Woody Marks’ grandfather in Bessemer, Alabama and has continued to flourish, reflecting the values of compassion and community that are vital in today’s society.
Each year, through the Quarter of Giving, Red Mountain Retail emphasizes the significance of local businesses coming together to support families in need. The powerful message is clear: when communities unite in compassion and teamwork, real change can happen.
FAQ
What is the “Quarter of Giving” initiative?
The “Quarter of Giving” is an initiative launched by Red Mountain Retail, designated for the fourth quarter of 2025, focusing on breast cancer awareness, financial support for local non-profits, and food assistance through the Basket Brigade program.
What is the Basket Brigade?
The Basket Brigade, started 29 years ago by Woody Marks and his mother, delivers holiday dinners to families in need, providing necessary food support for those who might struggle during this season.
How many families have benefited from the Basket Brigade this year?
The Basket Brigade has helped provide food baskets to over 5,200 families in Alabama this year.
Which organizations are partners in the Quarter of Giving?
The partner organizations for this year’s Quarter of Giving include Forge Breast Cancer Survivor Center, Christian Service Mission in Birmingham, Manna House in Huntsville, Tuscaloosa’s One Place, 12 Bushels in Scottsboro, and Cullman Caring for Kids.
Key Features of the “Quarter of Giving” Initiative
| Feature | Description |
|---|---|
| Initiative Name | Quarter of Giving |
| Launch Year | 2025 |
| Focus Areas | Breast cancer awareness, financial support for local non-profits, food assistance |
| Basket Brigade Background | Started 29 years ago; delivers holiday dinners to families in need |
| Number of Families Assisted | 5,200 families this year |
| Key Partner Organizations | Forge Breast Cancer Survivor Center, Christian Service Mission, Manna House, Tuscaloosa’s One Place, 12 Bushels, Cullman Caring for Kids |
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Additional Resources
- Furniture Today: Alabama’s Ashley Licensee Giving Back
- Tuscaloosa News: Alabama vs. Vanderbilt Live Updates
- AL.com: NFL Scouts Scoop on Alabama vs. Georgia
- Google Search: Alabama Charitable Causes
- Wikipedia: Charity
Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
