Max On Demand, Birmingham’s Affordable Rideshare Program, Expands Availability Once Again
Max On Demand, the reliable and affordable rideshare program based in Birmingham, recently unveiled its latest round of expansion plans. The program, which is akin to popular ridesharing services Uber and Lyft, previously expanded its service area east from downtown in 2022.
New Areas Introduced to Max On Demand Coverage
The latest expansion, which began on May 20th, includes parts of the Kingston Neighborhood and the Birmingham-Shuttlesworth International Airport. The service facilitates scheduling and payment for rides within designated areas around town through the dedicated Max On Demand feature on the Via app (available for both iOS and Android) or by calling 205-236-0768.
Max On Demand: From Origins to Expansion
Max On Demand was established in late 2019, initially serving a 6.7-square-mile section of the city majorly covering UAB, CrossPlex, and City Hall. The scheme has since expanded to include Ascension St. Vincent East, Birmingham-Shuttlesworth International Airport, Birmingham Zoo, and the Fountain Heights Recreation Center.
Impacts of the Max On Demand Expansion
The expansion of this invaluable resource is set to provide reliable and affordable transportation where traditional public transit isn’t available. This is not just a boon for residents who rely on these services for daily commutes but also a significant boost for local businesses. The increased access to these establishments promises to foster local hiring opportunities. With improved mobility safety and accessibility, the quality of life for Birmingham’s residents is set to improve considerably.
Max On Demand Availability and Service Hours
Max On Demand runs for six days each week, excluding Sundays. The service operates from Monday through Friday, between 6 am to 11 pm, while on Saturdays, the service runs from 10 am to 11 pm within the city’s center. The nighttime zone is available from 7 pm to 11 pm. The extended east side and airport services run from Monday to Saturday, from 5 am to 9 pm.
The investment and expansion in programs like Max On Demand signify the growing emphasis on mobility solutions in urban spaces. As Birmingham continues to grow and evolve, it will be exciting to see how mobility programs keep pace and continue contributing to the vibrancy and accessibility of the city.

Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.


