Birmingham’s Own Nicole Roby: Curating a Dream Home With Rome Curate
In 2019, Nicole Roby, a Birmingham native, set out to transform spaces with her interior design business. The success she found working on a variety of projects, ranging from luxury homes to international tech companies, didn’t quench her desire to expand her reach. Thus, in the autumn of 2023, Rome Curate was born.
Rome Curate: A Luxury Lifestyle Brand
A luxury lifestyle brand offering an array of custom-made home furnishings, decor, skincare, fashion accessories, art, and photography, Rome Curate is Nicole’s latest venture to help clients curate the home of their dreams.
Rome Curate: Much More Than Just a Furniture Company
Nicole’s vision for Rome Curate was to encompass various aspects of a home while maintaining the bond with her community. “Furniture and home decor are our bread and butter, but we started doing these warehouse events because I want to be able to have a relationship with the community. That’s always been important to me,” she explains.
Part of what sets Rome Curate apart from other home decor companies is Nicole’s commitment to offering ‘more than just furniture.’ For Nicole, it’s about steadying the balance between luxury and local, between offering timeless pieces and fostering relationships with her customers. Rome Curate also hosts monthly warehouse events to offer special deals and gently used furniture, making it accessible to a more extensive clientele while maintaining its luxury brand status.
Decorating Tips From Rome Curate’s Founder
Nicole has some advice for anyone struggling with decorating their home. Her key tip is to start with a foundational piece and build upon it. “Timelessness is important to me. So, I would recommend starting slow. You don’t have to redo a whole room. Start out with one nice, foundational, timeless piece, and then we can build from there.”
What’s Next For Rome Curate?
With continuous growth on the cards, Rome Curate is preparing to launch its headboard and upholstered bed program in early fall. Specializing in North Carolina-made beds, the program aims to alter the vibe of a bedroom without a comprehensive makeover. Nicole wraps up, “With that, we are also adding a slew of bedding ensembles and pillows that you can accessorize with the bed program.”
Getting to Know Nicole Roby
Born to a mother in the industry and a love for fashion, Nicole Roby is a mom of three and an avid binge-watcher of TV shows. When asked about her favorite places to shop, Nicole’s loves include Children’s Edit for her children’s clothing and Le Weekend for spoiling herself. She’s a fan of local restaurants like La Fresca and enjoys golfing and fishing with her family during her downtime.
As she continues to grow her business while juggling family life, Nicole maintains that hard work truly does pay off. From transforming spaces with her interior design business to creating Rome Curate, she certainly proves that with dedication, anything is possible.
Lightning Round!
Last Book Read:
The Silent Patient by Alex Michaelides.
Bucket List Travel Destination:
Jackson Hole, Wyoming.
Favorite Hidden Gem in Greater Birmingham:
The Hidden Park in Crestline.
Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
