Tuscaloosa, Alabama, October 22, 2025
News Summary
Bath & Body Works has officially opened a new location in Midtown Village, Tuscaloosa, expanding its presence in the area. This store is the second in Tuscaloosa, joining the existing store at University Mall. As part of its growth strategy, the brand aims to connect with younger customers, particularly on college campuses, with plans for additional mini-store kiosks in Alabama. Local shopping is set to diversify further with new businesses, enhancing the retail landscape for residents and students alike.
Tuscaloosa Welcomes New Bath & Body Works Location
Tuscaloosa, Alabama, is buzzing with excitement as Bath & Body Works has officially opened a new store in the popular Midtown Village shopping center on Saturday, October 18. This new location marks the second Bath & Body Works in Tuscaloosa, joining its well-loved sibling at the University Mall.
Growth and Expansion Plans
With over 1,700 locations across the United States, Bath & Body Works has been a beloved shopping destination for fragrances, lotions, and home scents since it was founded in 1990 in New Albany, Ohio. The brand is now looking to enhance its reach and connection with younger customers, particularly those at college campuses. They plan to open over 600 mini-store kiosks located directly on college grounds, with nine scheduled institutions across Alabama, catering to the needs and preferences of the ever-influential Gen Z demographic.
Exciting New Locations for Students
The Alabama campus locations include:
- Alabama State University in Montgomery
- Coastal Alabama Community College Bookstore in Bay Minette
- Jacksonville State University Bookstore in Jacksonville
- Oakwood University in Huntsville
- Samford University in Homewood
- UAH Bookstore in Huntsville
- University of Alabama at Birmingham
- University of South Alabama in Mobile
- Wallace State Bookstore in Hanceville
The goal is to provide students a convenient shopping experience right on campus, helping to make their dorm rooms feel more like home with lovely scents and cozy products.
The Midtown Village Experience
As for the new Midtown location, there are exciting plans ahead. While the details for the grand opening celebration are still being finalized, it’s confirmed that the Midtown’s leasing partners are working hard to make the event special. It is also confirmed that the original University Mall location will continue to operate alongside the new store, ensuring fans of Bath & Body Works have even more opportunities to shop their favorite products.
More Exciting Developments in Town
In addition to Bath & Body Works, Tuscaloosa is seeing other business expansions, with places like a Starbucks and a Hollywood Feed pet supply store expected to open their doors this fall. This is a great sign for local shoppers looking forward to a more diverse and enjoyable shopping experience.
Conclusion
Overall, the new Bath & Body Works location in Midtown Village is not just about opening a store; it’s about connecting with the local community and providing accessible and delightful shopping experiences for everyone, especially students. So, mark your calendars for the upcoming grand opening celebration!
Frequently Asked Questions
When did Bath & Body Works open its new store in Tuscaloosa?
Bath & Body Works opened a new store in Tuscaloosa, Alabama, on Saturday, Oct. 18.
Where is the new Bath & Body Works located?
The new location is situated in Midtown Village shopping center.
Is there another Bath & Body Works store in Tuscaloosa?
This marks the second Bath & Body Works store in Tuscaloosa, with the first located in University Mall.
What are Bath & Body Works’ plans for college campuses?
The company plans to open over 600 mini-store kiosks on U.S. college campuses, with nine scheduled in Alabama.
What are the Alabama campus locations for the mini-store kiosks?
The Alabama campus locations include Alabama State University in Montgomery, Coastal Alabama Community College Bookstore in Bay Minette, Jacksonville State University Bookstore in Jacksonville, Oakwood University in Huntsville, Samford University in Homewood, UAH Bookstore in Huntsville, University of Alabama at Birmingham, University of South Alabama in Mobile, and Wallace State Bookstore in Hanceville.
What is the focus of Bath & Body Works’ new campus locations?
Betsy Schumacher, Chief Merchandising Officer of Bath & Body Works, stated the importance of reaching Gen Z customers directly on college campuses.
How many locations does Bath & Body Works currently operate?
Bath & Body Works currently operates over 1,700 locations across the United States.
What upcoming developments can we expect in Tuscaloosa?
Other businesses are also expanding in the Tuscaloosa area, including a Starbucks and Hollywood Feed pet supply store expected to open this fall.
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Additional Resources
- Tuscaloosa Thread: Midtown Bath & Body Works
- AL.com: Popular Retail Chain Opens in Alabama
- Patch.com: Bath & Body Works Coming to Midtown Village
- Tuscaloosa Thread: County Commissioner Involved in Struggle
- Encyclopedia Britannica: Bath & Body Works
Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
