Birmingham Welcomes New Ballard Designs Store
This week, Birmingham made room for a fresh new addition to its community. Ballard Designs, a well-known name in furniture design and home décor, opened its first Alabama location. The stylish new store is situated in the historic Hardwick Building, a beautifully redeveloped space that was once a century-old steel processing plant. The address is 2308 1st Ave S Suite 106, Birmingham, AL 35233.
A Dream Location
During the opening event, Natalie Subyak, the Regional Manager for Ballard Designs, expressed enthusiasm about the company’s entry into Alabama. “We’re very excited to be in Alabama, in a historical place. Birmingham is such a good fit for us,” she noted. The company has carved out a niche for itself by empowering customers to create their own unique visions of home.
Bright & Inviting Showroom
The new store at the Hardwick Building is designed with a keen eye for aesthetics. The showroom is flooded with natural light, creating a welcoming atmosphere that enhances the shopping experience. The layout is arranged in a way that showcases their diverse product lines, allowing potential customers to visualize how items might look in their own homes.
Community Hub
What’s more exciting is that the Hardwick Building is not just home to Ballard Designs. It will soon feature two new restaurants, adding to the vibrant mix of dining options in the area. As Karen Mooney, the President of Ballard Designs, pointed out, “With so many places to walk, eat, and shop nearby, we hope our newest store and the Hardwick Building becomes a community hub where locals and visitors to Birmingham can come to shop, dream a little, and just have fun.”
Nearby Attractions
Located conveniently beside Rotary Trail and not far from the popular Railroad Park, the new store offers easy access for those looking to enjoy a day out in Birmingham. The spacious area is perfect for walking, creating a lively environment for both shoppers and visitors alike.
Operating Hours
The store is open throughout the week for those eager to visit, with hours as follows:
- Monday to Thursday: 10 AM – 6 PM
- Friday to Saturday: 10 AM – 7 PM
- Sunday: 12 PM – 6 PM
Community Feedback
The local community is encouraged to share their thoughts on the new store’s opening. People can join the conversation on social media by tagging the store with @bhamnow. People are undoubtedly curious to learn how Ballard Designs might influence Birmingham’s interior décor scene.
As Ballard Designs plants roots in Birmingham, it brings with it a promise of creativity and engagement, reminding everyone of the joy of transforming a house into a home. The convergence of so many exciting opportunities at the Hardwick Building is sure to pique local interest, and we look forward to seeing how this new addition blossoms in our community.

Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.


