Birmingham, Alabama, October 20, 2025
News Summary
The Spark by Hilton Birmingham Colonnade hotel has been sold for $11 million and is set to undergo transformation into veteran housing, with plans to reopen in early 2025. The nonprofit organization now managing the hotel aims to create a supportive environment for veterans, featuring amenities such as an indoor pool and on-site market. The hotel is strategically located near key destinations in Birmingham, making it an appealing option for future guests.
Birmingham Welcomes New Chapter for Spark by Hilton Colonnade Hotel
Birmingham, Alabama, is buzzing with exciting news! The Spark by Hilton Birmingham Colonnade hotel, a cozy spot with 122 rooms, has officially changed hands for a tidy sum of $11 million. This hotel, located at 4300 Colonnade Parkway, is nestled right near U.S. Highway 280 and the bustling Summit Birmingham, making it a prime location for various travelers.
The hotel occupies a 2.25-acre parcel, which is quite significant. Initially, it was a Sonesta before it transformed into a Spark by Hilton. Today, it stands as a testament to a new vision which prioritizes the needs of veterans in our community. The recent sale sets the stage for a substantial redevelopment plan aimed at transforming the hotel into dedicated veteran housing.
A Bright Future Ahead
The new owners, a nonprofit organization, are determined to revamp the property. The journey doesn’t stop at just changing its purpose; they are also gearing up to open it as a Spark by Hilton in the first quarter of 2025. The redeveloped hotel promises to provide a warm and welcoming environment for veterans, ensuring that their needs are met in a supportive setting.
Speaking of the amenities, the hotel is proud to offer an indoor swimming pool, an on-site market, and a complimentary breakfast to its guests. With freshly renovated bathrooms, the aim is to create a comfortable experience for all visitors. Plus, its proximity to important locations such as the University of Alabama at Birmingham Hospital, Regions Financial Corporation, and the newly built 9,000-seat Star Amphitheater adds to its appeal.
The Team Behind the Transaction
The successful sale of the hotel was facilitated by the expert team at Marcus & Millichap. With Jack Davis, the senior managing director of investments, leading the charge, the efforts involved a group of talented individuals including Joce Messinger, Joseph Simpson, and Eric Webster, who helped represent the seller. Local broker Eddie Greenhalgh was also pivotal in bringing the details of the sale to fruition here in Alabama.
In Summary
The transformation of the Spark by Hilton Birmingham Colonnade hotel marks a significant step forward for the Birmingham community. As plans unfold for its redevelopment into veteran housing, it’s clear that this space will serve a greater good. The hotel’s transition not only highlights a change in ownership but also a renewed commitment to supporting those who have served our country. Keep an eye out for more updates as this project progresses, and mark your calendars for what’s to come in 2025!
FAQ Section
What is the recent sale price of the Spark by Hilton Birmingham Colonnade hotel?
The Spark by Hilton Birmingham Colonnade hotel was sold for $11 million.
Where is the hotel located?
The hotel is located at 4300 Colonnade Parkway in Birmingham, Alabama.
What are the future plans for the hotel?
The new owner plans to redevelop the property into veteran housing.
When is the hotel expected to open after redevelopment?
The hotel is expected to open as a Spark by Hilton in the first quarter of 2025.
What amenities does the hotel offer?
The hotel offers an indoor swimming pool, an on-site market, complimentary breakfast, and renovated bathrooms.
What noteworthy locations are close to the hotel?
The hotel is in close proximity to the University of Alabama at Birmingham Hospital, Regions Financial Corporation, and the new 9,000-seat Star Amphitheater.
Chart of Key Features
| Feature | Details |
|---|---|
| Sale Price | $11 million |
| Location | 4300 Colonnade Parkway, Birmingham, Alabama |
| Future Plans | Redevelopment into veteran housing |
| Expected Opening | First quarter of 2025 |
| Amenities | Indoor swimming pool, on-site market, complimentary breakfast, renovated bathrooms |
| Nearby Locations | University of Alabama at Birmingham Hospital, Regions Financial Corporation, 9,000-seat Star Amphitheater |
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Additional Resources
- Lodging Magazine: Marcus & Millichap Brokers Sale of Spark by Hilton Birmingham Colonnade
- Wikipedia: Birmingham, Alabama
- Hotel Business: Birmingham AL Spark Sold for $11M
- Google Search: Spark by Hilton Birmingham
- Rebusiness Online: Marcus & Millichap Brokers $11M Sale of Spark by Hilton
- Encyclopedia Britannica: Alabama
- The Business Desk: Ares Puts $175M Sale of Former Landsec Hotels in Motion
- Google News: Hotel Reopen Birmingham

Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.


