Birmingham’s Rome Curate: Not Just Another Home Decor Company
Birmingham’s own Nicole Roby is reinventing the idea of a lifestyle brand through Rome Curate. Launching her interior design business in 2019, Nicole successfully designed a range of projects including high-end residential designs, commercial projects in Downtown Birmingham, designs for tech companies like Shipt, and homes across the country. But this ambitious designer did not stop there. In the fall of 2023, she established Rome Curate, a luxury lifestyle brand that expands beyond home decor to include skincare, fashion accessories, art, and photography.
Nicole Roby, the Mastermind Behind Rome Curate
Nicole has always had a vision of a lifestyle brand that encompasses everything that makes a house feel like home. Rome Curate came to life from this vision; offering not only custom home furnishings but also designer rugs, Korean skincare, leather fashion accessories, and a wide array of home goods. Nicole’s goal is to help her customers significantly elevate their homes with timeless pieces from her carefully curated collection, making their dream home a reality.
A Fresh Perspective on Home Decor
The distinguishing feature of Rome Curate is its commitment to community engagement. Nicole believes in forming relationships with her customers that transcend the traditional buyer-seller bond. To achieve this, Rome Curate organizes monthly warehouse events that provide customers with an opportunity to shop directly and ask for Nicole’s expert advice when they’re redecorating their homes. These events also feature special deals and exclusive sample pieces, making Nicole’s expertly crafted design pieces more accessible to the wider community.
Tips for a Dream Home from Nicole Roby
For those having trouble decorating their homes, Nicole suggests starting with a single foundational, timeless piece before gradually adding accessories to create a unique vibe for the room. Her pieces, despite their elevated looks, are designed to stand the test of time, making Rome Curate’s collection an ideal starting point for any home renovation project.
The Future of Rome Curate
Despite its already diverse offerings, Rome Curate aims to expand even further. Nicole revealed plans for the launch of a headboard and upholstered bed program, allowing people to revamp their bedrooms without undertaking a complete makeover. The program also includes a wide selection of bedding ensemble and pillows, ensuring customers can effortlessly achieve the perfect aesthetic for their bedrooms. This initiative is set to start in early fall.
Above and Beyond Interior Design
Nicole’s connection to interior design extends beyond her passion for fashion and her mother’s influence. She is driven by hard work and the belief that “the harder you work, the luckier you get”. With the successful launch of Rome Curate, Nicole has proved that not only does she have a keen eye for decor and fashion, but she is also a born entrepreneur. When not consumed with work, Nicole enjoys spending time with her family and binge-watching her favorite TV shows.
A Bold Step Towards a Redefined Lifestyle
Nicole Roby of Birmingham’s Rome Curate is redefining the lifestyle and interior decor scene. By creating a brand that offers more than just home decor, Nicole shows that home is indeed where the heart is. Whether it’s skincare or fashion accessories, Rome Curate’s offerings embody a lifestyle filled with class, luxury, style, and substance.
Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
