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Local Business Owner Regrets Support for Crumbl Cookies

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Crumbl Cookies Tuscaloosa Community Interaction

News Summary

Morgan Harris, owner of Chaise Beauty Lounge in Tuscaloosa, shares her regret over supporting Crumbl Cookies after facing a legal threat for giving out gift cards. Harris aims to promote community spirit but received a troubling call from Crumbl’s owner that led to misunderstandings. Despite the incident, Harris seeks to maintain positive relations with the franchise as discussions about the matter continue.

Tuscaloosa, Alabama – Morgan Harris, owner of Chaise Beauty Lounge, has expressed deep regret over her initial support for the recently opened Crumbl Cookies location in Tuscaloosa, following an incident that involved an alleged legal threat against her. The situation unfolded shortly after she delivered 100 $10 gift cards to the cookie franchise’s grand opening, a gesture meant to promote local business community spirit.

Prior to delivering the gift cards, Harris ensured to confirm her intentions with an employee and a manager at Crumbl. However, shortly after the gift cards were handed over, Harris received a phone call from someone who claimed to be the owner of the Tuscaloosa Crumbl location. During this call, she was reportedly yelled at and accused of attempting to profit from their business. The caller also threatened her with legal action if she continued to engage with Crumbl.

Harris felt these accusations were without merit, clarifying that her business operates as a salon—not a bakery—in direct contrast to Crumbl’s offerings. In response to the incident, she took to social media and posted a TikTok video recounting her experience, which resulted in many supportive comments from viewers. Some suggested that she seek legal advice, while others encouraged her not to feel intimidated by the threats.

In a subsequent development, the corporate office of Crumbl reportedly contacted Harris to clarify the situation, reassuring her that they would not pursue any legal action against her. Despite the unpleasant interaction, Harris remained committed to fostering a positive relationship with the franchise and urged her supporters not to direct any negativity toward Crumbl, attributing the incident to a misunderstanding involving a single individual.

The new Crumbl location in Tuscaloosa is one of over 1,000 Crumbl stores scattered across the United States, Canada, and Puerto Rico, with 18 locations currently operating in Alabama alone. This incident has sparked discussions within the business community regarding appropriate practices for gifting between local businesses and highlighted how misunderstandings can arise between entrepreneurs.

To further share her experience, Harris expressed a desire to connect with higher-ups at Crumbl, as she believed that voicing her story could prevent similar situations in the future. The situation took on an additional layer when it was revealed that the same individual who called Harris allegedly denied the authenticity of their conversation on a TikTok account, leading to further confusion over the exchange.

As of now, Harris continues to navigate the fallout from this incident while maintaining her focus on her salon, emphasizing that her original intention was to extend goodwill and support to a new business. The incident serves as a reminder of the complexities involved in local business relationships and how communication mishaps can lead to larger issues.

As the situation develops, both Harris and Crumbl have expressed a desire to resolve the matter amicably, with ongoing discussions about how to move forward in a manner beneficial to both parties and the Tuscaloosa community at large.

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