News Summary
Diageo North America plans to invest approximately $415 million in a new manufacturing and warehousing facility in Alabama, expected to create around 100 permanent jobs and 750 construction jobs. The facility, covering 360,000 square feet, aims to enhance supply chain operations and support growth in the beverage market. Diageo emphasizes sustainability with advanced technology to reduce carbon emissions and water usage. The investment will also aid local HBCUs with scholarships, contributing to economic growth in the region.
Alabama is set to welcome a new manufacturing and warehousing facility as Diageo North America invests approximately $415 million. This new establishment will cover 360,000 square feet and is expected to be fully operational in the second half of 2025.
Once operational, the facility is projected to create around 100 full-time jobs. In addition to these permanent positions, approximately 750 jobs will be generated during the construction phase of the facility. This investment is expected to significantly enhance Diageo’s supply chain operations within North America and support future growth in its export business.
Strategic Location and Environmental Impact
The new site, referred to as “Diageo Montgomery,” will be strategically located to facilitate closer operations with beverage distributors throughout the Southern region of the United States. This proximity is anticipated to reduce road travel requirements, thereby minimizing the carbon emissions associated with the company’s overall operations.
Furthermore, Diageo plans to implement state-of-the-art technology at the facility, aiming for enhanced efficiency in water and energy usage. Not only does this initiative align with the company’s commitment to sustainability, but it also signifies a broader initiative to improve resilience within its global supply chain.
Local Support and Economic Impact
The plan has garnered support from various local and state leaders, who have lauded it as a step toward bolstering economic growth in the region. The investment reflects Alabama’s reputation as an attractive location for global investment and industrial expansion.
In addition to direct employment opportunities, Diageo has also committed $750,000 to support local historically black colleges and universities (HBCUs) in Alabama. The funding will provide scholarships and enhance financial resources for these institutions, further contributing to the community’s growth and development.
Future Prospects and Development Plans
The Diageo Montgomery facility is part of a larger proposed project known as the “beverage park,” which is projected to involve investments totaling $600 million. This complex will be situated near the Hyundai Motor Manufacturing Alabama campus, positioning it as a vital location for beverage production and distribution in the region.
As Diageo prepares for this significant investment, the company emphasizes its commitment to fostering economic growth while promoting sustainable practices within its operations. The establishment of the Montgomery facility marks a noteworthy step forward in achieving these goals while ensuring long-term viability and competitiveness within the beverage alcohol market.
With the anticipated operational launch and the creation of numerous jobs, this development stands to have a lasting impact on the local economy and the overall landscape of manufacturing in Alabama.
Deeper Dive: News & Info About This Topic
- Diageo North America Press Release
- WSFA News: Diageo’s Distribution Plant Hiring
- The Bama Buzz: Diageo’s Facility Plans
- Made in Alabama: Diageo Manufacturing Hub
- Encyclopedia Britannica: Diageo

Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.


