News Summary
Birmingham, AL is set to host Keyshia Cole’s ‘The Way It Is 20th Anniversary’ tour on July 17 at the Legacy Arena. This concert not only highlights Cole’s musical legacy but also promises economic benefits for the local community. The tour, featuring various artists, will draw fans from across the region, boosting local businesses and cultural engagement. With ticket sales underway, this event marks a significant moment in Birmingham’s vibrant arts scene.
Birmingham Hosts Keyshia Cole’s “The Way It Is 20th Anniversary” Tour Concert
Birmingham, AL – Keyshia Cole, widely regarded as the “Princess of Hip-Hop Soul,” is set to perform in Birmingham on July 17 as part of her celebrated tour commemorating the 20th anniversary of her debut album, “The Way It Is.” The concert will take place at the Legacy Arena at the BJCC, a significant venue for large-scale events in the region.
Tour Overview and Local Impact
This tour serves not only as a musical celebration but also holds economic implications for Birmingham. Cole’s debut album, which was released in 2005, featured popular tracks such as “I Should Have Cheated” and “Let It Go,” which resonate strongly with her fan base. By drawing fans from across Alabama and neighboring states, the concert is expected to stimulate local businesses, including hotels, restaurants, and retail shops. Recent data indicate that concerts can result in substantial economic boosts for host cities, sometimes generating millions in local revenue.
Tour Progression and Collaborating Artists
The “The Way It Is 20th Anniversary” tour will commence on July 1 at the CFG Bank Arena in Baltimore and will conclude on August 8 at the Crypto.com Arena in Los Angeles. Alongside Cole, artists such as Tink, Wale, Fridayy, and Jeremih will also perform at various stops throughout the tour. Special guests, including Lil’ Kim for the Lincoln, California date and T-Pain in locations like Brooklyn and Greensboro, North Carolina, further enrich the tour’s appeal.
Ticket Sales and Fan Engagement
Ticket sales have been structured to enhance fan engagement, with a presale beginning on April 23 and general ticket availability starting on April 25 at 10 a.m. local time. Fans who pre-order the vinyl release of “The Way It Is,” set to launch on June 20, can access exclusive presale options. This vinyl edition marks a significant return to analog formats for the artist, highlighting a growing trend in music appreciation that emphasizes physical mediums.
Community and Cultural Significance
With Birmingham’s cultural landscape continually evolving, events like this concert contribute to its vibrancy. The concert provides an opportunity for local residents to engage with influential artists and foster community spirit through shared experiences. Experts suggest that such events can bolster a city’s cultural capital, enhancing its reputation as a vibrant hub for arts and entertainment.
Conclusion
As Birmingham prepares to welcome Keyshia Cole into its heart, the “The Way It Is 20th Anniversary” concert promises to be a celebration of music and community. With economic benefits, increased local engagement, and cultural enrichment on the horizon, the event represents a significant moment in Birmingham’s ongoing narrative within the broader context of American music and culture.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Tuscaloosa Thread
- CBS 42
- Rated R&B
- Wikipedia: Keyshia Cole
- Google Search: Keyshia Cole The Way It Is 20th Anniversary Tour

Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.


