News Summary
Amazon has officially become the title sponsor of the Magic City Classic, the historic college football rivalry between Alabama State University and Alabama A&M University. The event, taking place at Legion Field, Birmingham, is expected to draw over 60,000 attendees and includes various festivities alongside the game. With an exciting tradition dating back to 1924, this year’s match will see Alabama State aiming for a fourth consecutive victory against Alabama A&M, and will also emphasize the cultural significance of both institutions.
Birmingham, Alabama – Amazon has taken on the title sponsorship of the 2025 Magic City Classic, marking an exciting new chapter for this historic college football rivalry. This annual showdown between Alabama State University and Alabama A&M University is set to take place on October 25, 2025, at Legion Field in Birmingham.
This season, the game will be officially known as the Amazon Magic City Classic presented by Coca Cola. Amazon’s involvement replaces McDonald’s, which served as the title sponsor for the past six years, while Coca Cola has enjoyed a long-standing partnership with the event for more than a decade.
With more than 60,000 attendees expected at the game, the Magic City Classic is not just a football match. The event also features exciting activities such as a parade and a halftime performance showcasing the marching bands of both universities. Since its inception in 1924, the Magic City Classic has grown to be one of the most anticipated events in college football, with a tradition of annual play dating back to 1945 at Legion Field.
The rivalry is as fierce as ever, with Alabama State aiming to extend its winning streak to four consecutive victories against Alabama A&M. The Hornets secured a 27-19 victory in the 2024 matchup, solidifying their dominance in recent years. The significance of this game is further amplified as it has implications for the Southwestern Athletic Conference (SWAC) championship, making the outcome even more critical for both teams.
Players and fans alike are looking forward to the upcoming Classic, particularly senior quarterback Cornelius “Quad” Brown IV, who has expressed his commitment to performing well in his final appearance. Brown, who attended the Magic City Classic as a child, understands the importance of the event and its impact on the teams and their communities.
The Magic City Classic not only showcases athletic prowess but also plays a role in bringing together the Birmingham community and beyond, as thousands flock to the area for the festivities. Its cultural significance has increased over the years, reflecting the spirit and traditions of both institutions involved.
As preparations kick off for the 2025 season, anticipation builds among players, students, and alumni. The event symbolizes more than just football; it embodies school pride and community involvement. The introduction of Amazon as the title sponsor promises to elevate the experience even further, as they aim to bring innovative ideas and resources to the storied event.
In summary, the Magic City Classic is poised for another memorable encounter in 2025, not only as a competitive event on the field but also as a celebration of African American heritage and culture in sports. As fans gear up to support their teams, the classic remains a pivotal part of the college football landscape in Alabama and a crucial highlight of the annual sporting calendar.
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Additional Resources
- WAFF: Alabama A&M Football Aims to Break Through Magic City Classic Skid
- Wikipedia: Magic City Classic
- WHNT: Cornelious Brown Talks Magic City Classic
- Encyclopedia Britannica: College Football
- AL.com: New Title Sponsor for Magic City Classic
- Google Search: Magic City Classic
- Montgomery Advertiser: Magic City Classic Sponsorship News
- Google News: Alabama A&M Football
Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
