Dunwoody, August 31, 2025
News Summary
Dunwoody welcomes a new LEGO store at Perimeter Mall, marking the company’s 119th U.S. location. The grand opening featured interactive activities, special promotions, and is expected to become a community hub for LEGO enthusiasts of all ages.
Exciting Times in Dunwoody: New LEGO Store Sets Up Shop
Welcome to Dunwoody! This delightful city has just gained a shiny new attraction, as the LEGO Group proudly opened its latest retail location at Perimeter Mall. This marks their 119th store in the United States, and the buzz around town is palpable!
The grand opening took place on a lively Friday morning, starting with a fun ribbon-cutting ceremony at 11 a.m. Michael Stanton, the new store manager, is no stranger to the LEGO family. Having spent 16 years managing the Birmingham location, this opening feels like a heartwarming homecoming for him. Michael is a proud graduate of Marietta High School, and he has deep roots in the area, which makes this event even more special.
Interactive Fun Awaits
The store boasts an impressive 2,153-square-foot layout, designed to be an inviting space for builders of all ages to connect and get creative. From the moment you step inside, you’ll discover that this isn’t just a shopping destination; it’s a place where imagination comes to life! Families will be thrilled to find interactive experiences that promise hours of hands-on play.
During the grand opening, guests could try their hand at the Pick & Build Wall, where they can mix and match colorful bricks to create their own unique LEGO masterpieces. Additionally, the Build a Minifigure station allows visitors to design their very own minifigure, while the Play Tables offer inviting spots to build and play.
Fun Activities and Promotions
Visitors over the opening weekend could enjoy some fantastic promotions, including exclusive tile giveaways, perfect for any LEGO enthusiast. LEGO Insiders, those loyal fans who sign up for the program, were treated to special sets with qualifying purchases, creating even more excitement around the store’s launch.
A Diverse Range of Products
This new store aims to cater to everyone – not just kids but also adult LEGO fans. Interestingly, many adults made up a large portion of the crowd during the opening. For instance, Mike Moore, an IT professional, recently picked up this hobby and finds escape in the creative process of building. Also, flight attendant Monica Lewis, who began her collection a few months ago, shares how engaging with LEGO has become a relaxing ritual for her.
With a vast range of LEGO products available, including many exciting exclusives, shoppers are sure to find something they love. The LEGO Group has been focusing on adult fans more in recent years, introducing larger, more challenging builds, and sets that encourage family cooperation.
Adding to this, the company’s “She Built That” campaign aims to highlight and celebrate female builders through intricately designed sets. It’s heartening to see how the company not only embraces creativity but also community inclusivity.
LEGO Through the Ages
The LEGO Group began its journey back in 1932 in Denmark, and the name LEGO translates to “play well” in English. Over the years, their products have gained popularity across the globe, being sold in more than 140 countries.
With the opening of the store in Dunwoody, the LEGO community continues to thrive and grow, connecting generations through the joy of building and creativity!
Frequently Asked Questions
What are the operating hours of the new LEGO store?
The store is open from 10 am to 9 pm from Monday to Saturday and 12 pm to 6 pm on Sunday.
Are there any exclusive products at this location?
Yes, the new store offers a variety of exclusive LEGO sets not available elsewhere.
Is the store family-friendly?
Absolutely! The LEGO store is designed for builders of all ages, featuring interactive areas for hands-on play.
How can I join the LEGO Insiders program?
You can sign up for the LEGO Insiders program on the official LEGO website to enjoy exclusive promotions and offers.
Key Features of the New LEGO Store
| Feature | Description |
|---|---|
| Store Size | 2,153 square feet |
| Interactive Experiences | Pick & Build Wall, Build a Minifigure station, Play Tables |
| Special Promotions | Exclusive tile giveaways for opening weekend |
| Target Audience | Families, children, and adult LEGO enthusiasts |
| Unique Campaign | “She Built That” campaign focusing on female builders |
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Additional Resources
- The Atlanta Voice: Dunwoody LEGO Store Opens
- 11Alive: LEGO Store Grand Opening
- Buckhead: New LEGO Discovery Center
- WSBTV: High-Value LEGO Stolen Off Shelves
- The City Menus: Atlanta Brick Co Expansion
Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
