Meet Nicole Roby: The Dynamic Force Behind Rome Curate
In the creative landscape of Downtown Birmingham, a new emerging force, Nicole Roby, is reshaping the luxury lifestyle segment. With a successful interior design business already under her belt, Nicole Roby ventured into the creation of Rome Curate, an unrivalled luxury lifestyle brand. The brand is focused on helping individuals curate their dream homes, promising a captivating blend of products, ranging from custom home furnishings, decor, skincare to fashion accessories, art, and photography.
A Seamless Confluence of Luxury and Style
Debuting her interior design business in 2019, Nicole Roby has made her mark working on a range of prestigious projects from high-end residential designs to commercial undertakings in Downtown Birmingham, technology companies like Shipt, and residential homes across the country. However, Nicole’s imagination wasn’t satiated, pushing her in the fall of 2023 to launch Rome Curate.
Nicole’s endeavour with Rome Curate is a seamless confluence of luxury and style catering to the diversified needs of its customers. With this brand, she curates timeless pieces for an elevated home experience and a unique charm that reflects individual personalities and tastes.
A Not-so-ordinary Vision
The inception of Rome Curate is rooted in a holistic vision of a lifestyle brand that encompasses every aspect of home decoration. From crafting their own furniture in North Carolina and designer rugs to Nicole’s passion for Korean skincare and fashion, the brand doesn’t confine itself to a single stratum of the market.
Beyond being an ordinary furniture company, Rome Curate started hosting warehouse events aimed to connect and foster relationships within the community. The brand’s clientele expanded to reach individuals who are not necessarily looking for a room or house redesign, but rather those looking for singular items like a chair or sofa. By hosting these events, Rome Curate provides unique access to special buys and gently used furniture, along with samples from market expos.
Timeless Designs and Constant Innovation
Nicole’s advice for those struggling with home decor is to start slow. She suggests starting with a foundational piece – a unique yet timeless piece from Rome Curate’s diverse collection, and then building upon it bit by bit. Accessories can be added later to evoke varied vibes in the room based on individual preferences.
Rome Curate’s evolution is marked by a relentless pursuit of growth and innovation. The brand is soon launching its headboard and upholstered bed program to help customers give a new vibe to their bedrooms without going for a complete redesign. These beds, made in North Carolina, will be shipped directly to customer’s doorstep. The launch, expected in early fall, will also introduce an array of bedding ensembles and pillows to accessorize beddings.
Interior Design: A Familial Legacy
Nicole attributes her inclination towards interior design to her mother, who was also part of the industry. Raised in an environment where fashion and home decor were deeply valued, Nicole found herself naturally drawn to this career.
Nicole’s Personal and Professional Life: A Glimpse into the Creator’s World
Beyond her professional accomplishments, Nicole cherishes the close-knit community vibe of Birmingham and relishes spending quality time with her family, binging on TV shows, and indulging in the vogues of celebrity news.
While juggling between her interior design business, managing Rome Curate and motherhood, Nicole strongly believes in the correlation between hard work and luck. She emphasizes that the harder one works, the luckier one gets – a mantra that has been her driving force.
Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
