Power Brands Hospitality Group Enlarges its Reach in Hoover to Ten Restaurants
Representing a significant development in Hoover’s vibrant culinary scene, Power Brands Hospitality Group has now amplified its presence with a total of ten restaurants across the city.
Super Chix Witnesses Consistent Crowd
Super Chix, located at Stadium Trace Village, has consistently witnessed a loyal crowd regularly for the past three years, turning up especially for the fan-favorite Wednesday night trivia. Zeel Zaveri, owner-operator of the restaurant, has noted the sustained patronage from locals, attributing its popularity to a tight-knit community environment in Hoover. Zaveri stated, “I see the same people coming in every Wednesday, which is always good to see. So now it’s more like family.”
Creating Waves with Multiple Restaurants
Power Brands Hospitality Group manages nine other restaurants in Hoover apart from Super Chix, each with its unique appeal. The primary partners of the group in the Hoover area – Zeel Zaveri, Arnold Soni, and Neal Soni have fostered a strong connection with the local community. Arnold Soni, who migrated from India in 1980 and eventually became the owner-operator of the Trace Crossings Taco Mama location in 2020, has found Hoover a remarkable place to bring culinary ventures to life. He believes in Hoover’s potential because he’s been in the local market and understands it well.
Broad Diversity of Restaurants
The Power Brand Hospitality Group houses 17 different brands offering a broad palette of culinary experiences. These include Biscuit Belly, a comfort-food biscuit-sandwich restaurant, to Frutta Bowls, which provides healthy bowls and smoothies. Collectively, the group operates about 70 restaurants across the Birmingham-Hoover area, Huntsville, Charlotte, and Atlanta, with several more establishments in the pipeline.
The Unique Power Brands Model
The Group’s success can be attributed to its unique model that allows local residents to take part ownership in a restaurant. Typically, the owner-operator, like Soni, may put up some capital, but the Group handles most of the funding and assists with construction, enabling such individuals to own a particular percentage of the business.
Expansion of Super Chix and More
Zaveri, Arnold Soni’s brother, and a partner of Super Chix, relocated to Hoover in 2019 to inaugurate the area’s first Super Chix on Jan. 1, 2020. Since then, the brand has seen phenomenal growth. “When we started Super Chix in Hoover, we were location number four,” Zaveri said. “Right now they have about 35, so they are growing in leaps and bounds.” Now, the Power Brands Hospitality Group is eager to add more establishments to their portfolio in Hoover and maintain their growth trajectory. Some of the upcoming projects include a new Five Guys outlet and Grimaldi’s – coal-brick-oven pizzeria.
Author: STAFF HERE BIRMINGHAM WRITER
The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.
