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SanPeggio’s Pizza Expands to Hoover, Boosting Local Economy

SanPeggio's Pizza new location in Hoover with customers enjoying pizza.

Hoover, Alabama, January 7, 2026

SanPeggio’s Pizza, a local favorite known for its New York-style pizza, is expanding by opening a new location in Hoover. This move not only highlights the culinary scene but also contributes to the economic growth of the region. With its rich menu and community focus, SanPeggio’s is solidifying Hoover’s reputation as a business-friendly hub in Alabama, promising more jobs and diverse retail options for residents.

Birmingham Pizza Favorite Expands, Fuels Hoover’s Economic Drive

A beloved local pizza establishment, known for its authentic New York-style pies, is set to further expand its footprint in the Birmingham metropolitan area with a new location in Hoover. This expansion by SanPeggio’s Pizza highlights a vibrant local economy driven by entrepreneurial spirit and strategic growth, reinforcing Hoover’s reputation as a burgeoning business hub in Alabama.

The continuous growth of businesses like SanPeggio’s is a testament to the determination of local entrepreneurs who are not only pursuing personal achievement but also contributing significantly to regional prosperity. Their willingness to invest and innovate plays a crucial role in creating employment opportunities and diversifying the local retail and culinary landscape. This entrepreneurial drive, coupled with a supportive business environment, lays the groundwork for sustained Birmingham economic growth.

SanPeggio’s Pizza: A Story of Local Success and Expansion

Founded in 2000 by brothers Pat and Mike Sanford, along with their friend Tim Pegg, SanPeggio’s Pizza began its journey in Chelsea. Over two decades, it has cultivated a strong following, becoming a well-known name for its New York-style pizza and an extensive menu that includes salads, subs, pastas, calzones, wings, and desserts, often crafted with locally-sourced ingredients. The brand currently operates six locations across the Birmingham AL business area, including spots in Five Points, Homewood, Trussville, Chelsea, and an existing Hoover location on Valleydale Road.

The latest expansion involves a new store slated to open at 5250 Medford Drive, Suite 106, in Hoover. This site, formerly a Papa Murphy’s restaurant, is strategically located along the I-459 corridor, an area that has experienced considerable development in recent years. Its proximity to other established businesses like Sprouts Farmers Market and Jimmy John’s positions the new SanPeggio’s in a high-traffic retail hub, poised to serve an expanding customer base.

Hoover: A Magnet for Business and Investment

Hoover has emerged as Alabama’s sixth-largest city and a significant economic engine for both Jefferson and Shelby counties. The city is celebrated for its diverse retail and restaurant experiences, which actively attract both employers and new residents. Its strategic advantages include a business-friendly environment with a 0% occupational tax, a dedicated business resource team, and thoughtfully designed incentives, all of which contribute to a welcoming atmosphere for new ventures and expansions.

The city’s strong infrastructure, including six exits along Alabama’s busiest highways and a 20-minute drive to an international airport, further enhances its appeal for commercial development. With a significant portion of its citizens holding bachelor’s degrees and its schools ranking among the top five in Alabama, Hoover also boasts a highly educated workforce. These factors create an environment where a Hoover small business can thrive, benefiting from both a robust consumer market and skilled labor.

Fostering Entrepreneurial Innovation Across Alabama

The expansion of SanPeggio’s Pizza is indicative of a broader trend of entrepreneurial innovation flourishing across Alabama. State and local initiatives are actively working to cultivate a supportive ecosystem for business growth. The Alabama Small Business Development Center Network, a statewide inter-institutional program, provides essential management and technical assistance to small businesses, aiming to enhance economic growth throughout Alabama.

Organizations like Sabre Finance, a nonprofit lender, offer crucial financial and technical assistance to promote economic growth and investment, operating an Entrepreneurial Training Center in Hoover. Furthermore, the Hoover Chamber of Commerce regularly hosts networking and training events, helping small business owners build connections and strengthen their firms. Alabama Launchpad also plays a vital role in nurturing early-stage businesses and providing funding and mentorship to aspiring Alabama AL entrepreneurs.

The Role of Regulation in a Dynamic Business Landscape

While the focus is often on reducing red tape to spur economic activity, a balanced perspective on government regulations reveals both benefits and challenges for businesses. Some regulations are designed to establish clear rules for fair competition, thereby preventing unfair practices and monopolistic behavior, which ultimately allows businesses to compete on a level playing field.

For instance, employment regulations concerning minimum wage and workplace safety can lead to a more motivated and productive workforce, potentially reducing turnover and enhancing operational efficiency. Additionally, consumer protection laws help build trust in products and services, fostering customer loyalty and reducing litigation risks. However, businesses frequently contend with compliance costs and operational challenges associated with various regulations. Striking an appropriate balance between economic freedom and regulatory enforcement is a continuous discussion, but thoughtful regulations can ultimately create a more predictable and stable business environment. Birmingham itself has adopted programs like RISE (Retention Incentives for Success and Expansion) to provide resources, including cash incentive funds and revolving loan funds, specifically to support existing and small businesses.

Conclusion: Investing in Birmingham’s Future

The planned opening of SanPeggio’s Pizza’s newest location in Hoover exemplifies the robust entrepreneurial spirit and favorable business climate that continue to define the Birmingham AL business landscape. This expansion is more than just a new eatery; it represents the collective efforts of resilient small businesses, strategic local development, and a community dedicated to fostering sustainable Birmingham economic growth.

As entrepreneurs continue to innovate and expand, they bolster the region’s economy, create jobs, and enhance the quality of life for residents. We encourage readers to support local businesses throughout Birmingham and Hoover, and to stay engaged in the ongoing discussions about policies that promote innovation and smart growth, ensuring a prosperous future for our entire community.

Frequently Asked Questions

What is the new Birmingham pizza spot opening in Hoover?
The popular Birmingham pizza spot set to open a new location in Hoover is SanPeggio’s Pizza.
Where will the new SanPeggio’s Pizza location be in Hoover?
The new SanPeggio’s Pizza will be located at 5250 Medford Drive, Suite 106, in Hoover.
What kind of pizza does SanPeggio’s Pizza serve?
SanPeggio’s Pizza is known for its New York-style pizza.
What other items does SanPeggio’s Pizza offer?
In addition to pizza, SanPeggio’s offers a wide-ranging menu including salads, subs, pastas, calzones, wings, and desserts, often made with locally-sourced ingredients.
How many locations does SanPeggio’s Pizza currently operate?
SanPeggio’s Pizza currently operates six locations in the Birmingham area, including Five Points, Homewood, Hoover (Valleydale Rd), Trussville, and Chelsea, with the new Medford Drive location in Hoover being an additional expansion.
What are some economic advantages of Hoover for businesses?
Hoover is the sixth largest city in Alabama and an economic driver for Jefferson and Shelby counties. It offers a business-friendly environment with a 0% occupational tax, a business resource team, and incentives. Almost 70 percent of businesses in the Hoover area are small businesses.
Are there resources for small businesses and entrepreneurs in Alabama?
Yes, resources include the Alabama Small Business Development Center Network, Sabre Finance (a nonprofit lender), the Hoover Chamber of Commerce, and Alabama Launchpad for early-stage businesses.

Key Features of SanPeggio’s Pizza’s Expansion

Feature Description Geographic Scope
Business Name SanPeggio’s Pizza Birmingham, AL (area)
New Location Address 5250 Medford Drive, Suite 106, Hoover Hoover, AL
Pizza Style New York-style pizza Local
Founding Year 2000 Local
Founders Pat Sanford, Mike Sanford, Tim Pegg Local
Existing Locations Six in Birmingham area (Five Points, Homewood, Hoover-Valleydale Rd, Trussville, Chelsea) Birmingham, AL (area)
Menu Highlights Pizzas, salads, subs, pastas, calzones, wings, desserts, locally-sourced ingredients Local
New Location Area Characteristics High-traffic retail hub, along I-459 corridor, near Sprouts Farmers Market and Jimmy John’s Hoover, AL

Deeper Dive: News & Info About This Topic

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STAFF HERE BIRMINGHAM WRITER
Author: STAFF HERE BIRMINGHAM WRITER

The BIRMINGHAM STAFF WRITER represents the experienced team at HEREBirmingham.com, your go-to source for actionable local news and information in Birmingham, Jefferson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Sidewalk Film Festival, Sloss Music & Arts Festival, Magic City Classic, and civil rights commemorations. Our coverage extends to key organizations like the Birmingham Business Alliance and the Birmingham Civil Rights Institute, plus leading businesses in healthcare, finance, and manufacturing that power the local economy such as UAB Medicine, Regions Bank, and Encompass Health. As part of the broader HERE network, including HEREHuntsville.com, we provide comprehensive, credible insights into Alabama's dynamic landscape.

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